Everyone Wants CareFree. Volkswagen CareFree Maintenance. Volkswagen AG or VW AG, is an automobile manufacturer based in Wolfsburg, Germany. It forms the core of Volkswagen Group, which is the world's fourth largest car producer after GM, Toyota and Ford, respectively. The name means "people's car" in German, in which it is pronounced [ˈfolksvagən]. Its tagline is "Volkswagen - Das Auto" or "Volkswagen - The Car". Its previous German tagline was "Aus Liebe zum Automobil", which is translated as "Out of love for the car" - or, "For Love of the Automobile", as translated by VW in other languages.