Bowtime from Strongbow Beer

Bowtime Hard Earned. Strongbow Beer Strongbow is a brand of cider manufactured in England by Bulmers. It is the UK's most popular cider, accounting for more than half of the cider sold in Britain. The "thudding arrows" have been a signature of the brand's television advertising since the 1960s. Towards the end of the advertisement, two arrows thud into a bar counter near a glass of Strongbow, or its bar pump.