Because You Never Know When. Lynx, or Axe (see below), is a brand of male grooming products, owned by Anglo-Dutch company Unilever who manufacture a range of products in the health & beauty, household cleaning, food and ice cream categories. Lynx's lead product is a deodorant body spray. The brand also includes deodorant sticks, antiperspirants, aftershaves and shower gels. In Australia, New Zealand, Ireland, and the United Kingdom it is named Lynx; In the rest of the world the brand is named Axe.