31 MPG/HWY. Starting Under 14k USD A New Way To Roll. KIA Soul The Power Tu Surprise. KIA Motors. The Kia Soul is a subcompact station wagon that was unveiled at the 2008 Paris Auto Show and went on sale as a 2009 model elsewhere and in North America as a 2010 model. The Kia Soul will be sold with a four-speaker stereo system that includes a CD player, a USB port and Sirius Satellite Radio. Additional features available for upgrade include additional speakers, steering-wheel-mounted audio controls and Bluetooth for hands-free connectivity.