IKEA Presents: The "We Think You're Too Young To Go To Sunny Beach" - Test. Tested By Everyday Life. IKEA IKEA is a privately-held, international home products retailer that sells low-price products, including furniture, accessories, bathrooms and kitchens at retail stores around the world. IKEA furniture is well known for its modern, utilitarian design. Much of IKEA's furniture is designed to be assembled by the consumer rather than being sold pre-assembled.