Maxwell from Geico
Just a Click Away With a Free Mobile App. Geico
GEICO uses a direct-to-consumer sales model and puts funds saved from not paying agent commissions toward the purchase of television advertising, with several campaigns running simultaneously in national markets. Its mascot is a gecko with an Cockney accent. GEICO is well-known in popular culture for its advertising, having made a large number of commerials intended to amuse the viewer.