The Longest Burger. Feel The Fire. Burger King
International fast food chain Burger King has employed varied advertising programs, both successful and unsuccessful, since its foundation in 1954. At the end of its fiscal year 2008, Burger King reported that there are more than 11,550 outlets in 71 countries; 66% are in the United States and 90% are privately owned and operated. The company has more than 37,000 employees serving approximately 11.4 million customers dailyBurger King was a pioneer in the advertising practice known as the product tie-in with a successful partnering with George Lucas' Lucasfilm, Ltd. to promote the 1977 movie Star Wars. This promotion was one of the first in the fast food industry and set the pattern that continues to the present.