
Follow The King
Burger King
Crispin Porter + Bogusky
Business Service
Taste Is King. Burger King
International fast food chain Burger King has employed varied advertising programs, both successful and unsuccessful, since its foundation in 1954. Additionally, CP+B created a series of web-based advertisements to compliment the various television and print promotional campaigns on sites such as MySpace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK.