Real Men of Genius. Budweiser. Real Men of Genius is a popular long-running humorous series of one-minute-long American radio advertisements for Bud Light beer created by Bob Winter, a copywriter at DDB Chicago. Each sixty-second ad pays mock tribute to an "unsung hero". In the fall of 2006, Anheuser-Busch sponsored a comedy tour titled "Real Men of Comedy" starring John Heffron, Joe Rogan, and Charlie Murphy. This tour featured the announcer and singer from the Real Men of Genius commercials performing several of their famous commercials at the beginning of the show.