The Great American Lager. Budweiser. Budweiser is an American-style lager and is one of the most popular beers in the United States. Budweiser is made with a proportion of rice in addition to hops and barley malt, for which it has received some criticism, though the company takes the position that the rice gives the beer a lighter taste. Budweiser is produced in various breweries located around the United States and the rest of the world. Budweiser is one of the major breweries that emphasize humorous advertising campaigns, such as the "Real Men of Genius" radio commercials for Bud Light, recently moved to television.