Old Spice is an American brand of male grooming products. It is manufactured by Procter & Gamble, which acquired the brand in 1990 from the Shulton Company. In 2007, B-movie actor Bruce Campbell starred in a commercial for Old Spice in which he spoke about his experience, dressed in a robe and pacing around in a fancy den. On the table next to the armchair is the Necronomicon, and next to the fireplace is a chainsaw, both references to Campbell's most famous role as Ash Williams, the protagonist of the Evil Dead series. He recently performed in another commercial for Old Spice, singing a lounge version of Duran Duran's "Hungry Like the Wolf" to five attractive women. Old Spice is a sponsor of NASCAR driver Tony Stewart, who featured in a TV advertisement showing Old Spice logos printed on the armpits of his Busch Series race suit, signifying both Old Spice being a deodorant and Stewart's numerous wins.