The Fountain - Yellow Pages

Brand Name: Yellow Pages

Agency:

Category: Business equipment and Services

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Online Yellow Pages are officially known as IYP or Internet Yellow Pages. On a broader scale they are known as vertical directories. There are consumer oriented and business oriented varieties. All providers of IYP offer online advertising. IYP's have largely formed as a result of yellow pages publishers needing to replace rapidly declining print revenue by chasing the migration of shoppers toward web-based information.