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Windows 7 - Apple Mac
Brand Name: Apple Mac
Agency:
Category: Business Service
Macintosh, or Mac, is a series of several lines of personal computers designed, developed, and marketed by Apple Inc.
Macintosh advertisements have usually attacked the established market leader, directly or indirectly. They tend to portray the Mac as an alternative to overly complex or unreliable PCs. In the past, special events have been used to unveil its desktop and notebook computers such as the iMac and MacBook, and other consumer electronic devices like the iPod, Apple TV, and iPhone, as well as provide updates on sales and market share statistics. Apple has begun to focus its advertising on its retail stores instead of these trade shows.
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