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Training - Vitamin Water
Brand Name: Vitamin Water
Agency:
Category: Beverages & Isotonic
Glaceau is the name of a line of products sold by Energy Brands, Inc., a beverage company based in the Whitestone.
The success of the Glaceau brand launched a new marketing category in the beverage industry: enhanced water. Glaceau's slogan is "hydrate responsibly".
VitaminWater consists of vapor distilled, deionized, and/or reverse osmosis water; crystalline fructose (derived from corn syrup) as a sweetener; citric acid; electrolytes; natural flavors; and vitamins, including Vitamin C, B3, B5, B6, B12, and E. Other ingredients are added according to the flavor and intended purpose of the drink.
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