Rubber Chicken - Carlton Dry

Brand Name: Carlton Dry

Agency:

Category: Beer and Lagers

Carlton Dry Dreams.

Carlton Draught is a 4.6% pale lager made in Australia by Carlton & United Beverages. Carlton Draught, like most Australian Lagers, is made using a wortstream brewing process, and uses a portion of cane sugar to thin out the body of the beer, apparently due to drinkers preferences.
The Carlton Draught: Big Ad used viral marketing techniques before being released on television.