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Brand Name: Jim Beam
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Guys Never Change. Neither Do We.
The Burbon Since 1795. Jim Beam
Jim Beam is the world's number one-selling brand of bourbon whiskey. Jim Beam Bourbon is owned by Beam Global Spirits & Wine, which is in turn owned by holding company Fortune Brands both headquartered in the suburbs of Chicago.
In June, 2008, Jim Beam launched the company’s first social media press release in support of the “Here’s to The Stuff Inside” campaign [15]. Recognizing that interested bloggers approach topical news stories very differently from traditional public relations, the online newsroom places all campaign information and assets in one place. It is possible that this was the first effort of its kind in the beverage alcohol industry.