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Pause - Twix
Brand Name: Twix
Agency:
Category: Food and Snacks
Invent a Pause. Open a Twix.
Twix is a chocolate snack or candy bar made by Mars, Inc., consisting of a butter cookie center topped with caramel and coated in milk chocolate. Being somewhat smaller in cross section than other candy bars, Twix are typically packaged in pairs.
U.S. Twix advertisements invite potential customers to "chew it over with Twix". Another campaign from the late '90s stated "two for me, none for you". In the mid-1980s a commercial featuring a marching band was popular with the tag line "Keep on, keep on, keep on moving with Twix" and including such lines as "...chocolate caramel, satisfaction/light crispy cookie brings you back in the action..."