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A Real Experiment - Powerade
Brand Name: Powerade
Agency:
Category: Beverages & Isotonic
Powerade Zero, The Zero Calorie Sports Drink.
Powerade is a sports drink manufactured by The Coca-Cola Company and currently number two in the sports drink market worldwide.
In June 2007, Coca-Cola bought Glaceau, owner of brands such as vitaminwater and smartwater, for $4.1 billion, a price tag that signaled the company’s seriousness in pursuing growth of non-carbonated beverages. Since then, the company has also given its Glaceau management team control of its Powerade sports drink brand, which competes directly with Gatorade.