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The Wonderbra is a type of push-up brassiere that gained worldwide prominence in the 1990s.
Since 1994, the Wonderbra has expanded from the single push-up design into a full-range lingerie fashion label in most of the world.
The Wonderbra trademark is the property of Canadelle Limited Partnership of Canada, which is a wholly owned subsidiary of HanesBrands Inc. HanesBrands Inc. owns the license to sell and distribute apparel products under the Wonderbra trademark in all countries except the member states of the European Union, several other European nations and South Africa.