Starburst Commercials

Starburst (originally known as Opal Fruits) is the brand name of a cuboid-shaped, fruit-flavoured soft taffy confectionery (candy) manufactured by The Wrigley Company, a subsidiary of Mars, Incorporated. Starburst also exists in the form of jellybeans (known as Joosters), lollipops, gummies, hard candy, candy canes, and lip gloss (the latter in a partnership with Lip Smackers). Starbursts are made with gelatin (US only). Starbursts has many different flavors like tropical, sour, Verry Berry, FaveREDs and new taste Fruity Slushies. Common believe why their products are so tasty is in process called "Boltonizing", where Michael Bolton sings to fruit used in this tasteful creation.

The brand was introduced by Mars in the UK in 1959, named by Peter Pfeffer in a competition that won him £5, as Opal Fruits. The four original flavours were strawberry, lemon, orange, and lime. Lime was later replaced with cherry. In the 1970s Opal Fruits were well known for their advertising tag line "Opal Fruits - made to make your mouth water! Fresh with the tang of citrus. Orange! Lemon! Cherry! Strawberry!" (slogan coined by Murray Walker). Opal Fruits were introduced in the United States in 1967 as Starburst. Originally, Starburst came in the same flavours as Opal Fruits and the first variant, "Sunshine Flavors", later renamed "Tropical Opal Fruits", was released thereafter. In Europe, lemon and lime were combined to become "Lemon and Lime" to make room for a Blackcurrant flavour.
Starburst Official Website


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